GENERATION HUGGIES® BRAND OFFICIAL CONTEST RULES

For good and valuable consideration (including, without limitation, the possibility of publicity), the receipt and sufficiency of which are hereby acknowledged, Participant (as defined below) is submitting certain communication(s) and/or material(s) (the "Submission") for Kimberly-Clark Global Sales, LLC (the “Sponsor”) upon the following express understandings and conditions.

1. Entry Period: The contest entry period begins 11:00 a.m. EST on October 3, 2008 and ends at 5:00 p.m. EST on November 20, 2008 (the “Contest Entry Period”). The public voting period (“Public Voting Period”) begins 11:00 a.m. EST on October 3, 2008 and ends at 5:00 p.m. EST on November 30, 2008.

2. How To Enter: No purchase necessary to participate or win. Entries will be screened for compliance with contest requirements; non-complying entrants are not eligible and will not be able to advance in the contest.
To enter offline visit the mobile tour in select markets during the month of October. The mobile tour staff will be capturing video submissions on site at the locations. The maximum video sizes that can be uploaded are 5MB. Videos must be 60 seconds or shorter. All individuals who enter a Submission on the Website (“Participants”) must strictly comply with these Submission Guidelines as well as the Privacy Policy of the Website. All Submissions must be entered by an individual Participant. No group or collaborative Submissions will be allowed. All Submissions shall be owned solely by the Sponsor. Videotaped entries must not include any background music, movie or TV footage, or any material that is copyrighted, trademarked or published. Participants may only enter one submission. Participant must own the rights to the video that they upload.

All Submissions will be reviewed for content before being published or judged; however, such review does not relieve Participant from responsibility for compliance with these Submission Guidelines. Submissions that do not comply with these submission guidelines or that otherwise contain prohibited, or inappropriate content as determined by the Sponsor, in its sole discretion, will be disqualified and will not be published or considered. Sponsor makes the final determination as to which Submissions are eligible to take part in this Contest and be considered for inclusion. From time to time during the Contest Entry Period, Sponsor may, in its sole discretion, choose to feature some recent Submissions on the Website. Being featured on the Website is unrelated to the voting process or Judging Criteria and in no way reflects the possibility of the Submission being considered as a Finalist in the Contest.

3. Eligibility. To participate, you must be a legal resident of the U.S. residing in one of the fifty (50) United States or the District of Columbia who is 18 years of age or older (19 in NE and AL) at the time of Submission. Registration includes having a complete and valid postal mailing address (street/city/state/zip code) and phone number on file at the Website in order to be contacted by mail in the event your Submission is selected as a Finalist in the Contest. Potential Finalists may be required to provide proof of legal U.S. residency if requested by Sponsor to determine eligibility. Employees of Kimberly- Clark and, their respective parent companies, subsidiaries, affiliates, divisions, distributors, suppliers, printers, distributors and advertising and judging agencies and the immediate family members (parent, child, sibling, spouse) and persons living in the same household as such employees (whether related or not) are not eligible to win. The contest is void where prohibited or restricted by law.

4. Judging Criteria. Submissions that are deemed eligible will be posted on the Website as soon as reasonably possible for public voting. To participate in the Public Voting Period, individuals must register on the Website to be able to vote. One vote per video per email address during the Contest is allowed. Participants cannot vote for the same video more than once Persons voting are encouraged to use the judging criteria to evaluate finalist. To be considered a finalist, the top 100 videos with the most votes will qualify. In the event of a tie for determining the finalists, all tied Submissions will be re-judged by an additional judge selected by Sponsor, who, using the judging criteria will break the tie. From that group of 100 or less depending on the number of entries, a panel consisting of the Mr. Youth agency and the Huggies® brand team (the “Judges”) on or about December 2, 2008 shall select the 30 winning videos based on the criteria listed below:
The following are the list of questions for entrants to choose from. The number of questions answered in a video doesn’t not increase the chances of winning. Judges will be selecting the winning vides based on the aforementioned criteria only.

1. A Millennial Mom defies classification. She has a completely unique perspective and can be anyone she dreams of. What makes you a Millennial Mom?

2. Your passions make up who you are, but it may be difficult to find time to focus on yourself as a new mom. How do you balance “me time” with being a mother?

3. Huggies® Brand has been an integral part of moms’ lives for the past thirty years, but the roles of mothers have definitely changed. How are you different as a mom than your own mother?

4. There are Yoga Moms and Bake Sale Moms and even Eco-Hipster-Career Moms. Moms today can be anything they want. What kind of mom are you and why?

5. Being a mom gives you the chance to connect with your child in new ways every day. What is the most fun part of being a mom and has it changed your personality and priorities?

6. Moms today are very different than they were thirty years ago. How do you think moms’ roles will change in the next thirty years?

7. Which women in your life have helped shape who you are? Do you think they’ve helped make you a better mother? Are there any celebrity moms you think of as role models?

8. What’s your personal philosophy or motto? Has motherhood changed your perspective on life?

9. Your individual life experience will help shape who your child grows up to be. If you could only teach your child one thing, what would it be?

10. One of the biggest advantages moms today have is the convenience of technology. How does technology help you as a mom?
All winning videos will be those Finalist Submissions that the Judges, in their sole and absolute discretion, deem to best meet the Judging Criteria and the spirit of the Contest. Each Finalist Video will be judged based on attributes deemed to be relevant by the Judges. The method of judging the entries will be determined by the Judges and may include the use of multiple panels of Judges to review Finalist Videos. The decisions of the Judges shall be final and binding in all respects. In the event of a tie for the top thirty winners, all tied entries will be re-judged by an additional judge selected by Sponsor, who, using the judging criteria will break the tie.

5. Prizes:

Top Thirty: Each of the thirty (30) winners will be awarded a check in the amount of three hundred dollars ($300). Additionally, all thirty (30) winners will be featured in an online Huggies® Brand advertising campaign. (Total Retail Value of Prizes: $9,000)

6. Grant of Rights To Sponsor. By submitting a Submission, Participant hereby agrees that:
7. Contest Terms of Submission. As conditions of entry into this Contest and by uploading a Submission, each Participant represents and warrants that:

8. Limitations on Liabilities; Remedies. By submitting a Submission, Participant agrees that:
9. General Conditions. All Participants must be registered on the Website with a valid name and address. The name of the individual submitting the Submission must be the name of the person who registered on the Website with such email address, and the authorized account holder of such email address, otherwise, Submission may be deemed void. Sponsor reserves the right to reject any and all Submissions which it believe may infringe on the rights of any third parties or do not comply with these Submission Guidelines, in its sole discretion. In the event of dispute over the identity of a Participant, a Submission will be declared made by the authorized registered user of the Website through which the Submission was entered and potential Finalist may be required to provide identification sufficient to show that he/she is the authorized account holder of such account. It is the sole responsibility of the entrant to notify the Sponsor in writing if the entrant changes his or her e-mail or postal address during the Promotion Period. To do so, go to the Web Site, and select "Update Profile” and follow the instructions on how to update your profile. By participating, Participants agree to these Submission Guidelines and the Website Privacy Policy which are final and binding in all respects. Notification of possible inclusion as a Finalist must be kept confidential until the Finalists are publicly revealed by Sponsor or your Finalist position will be forfeited and your Submission will not be posted or included for Judging as a Finalist Submission. Your Submission will not be considered as a Finalist and submitted to the Judges unless the properly and fully completed Release Form is received by Sponsor within five (5) days of its receipt. Upon completion of the Judging, the winners will be notified by phone and/or mail at the phone number and/or address provided on their registration and will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release within five (5) days of its receipt or the prize will be forfeited. If any Release Form is returned as undeliverable without a forwarding address, then the Participant will forfeit their Finalist position. If any Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release is returned as undeliverable without a forwarding address, then the prize will be forfeited. No responsibility is assumed by Sponsor for lost, late, misdirected or postage-due mail. If for any reason the Contest is not capable of running as planned, including without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Contest, Sponsor reserves the right, at its sole discretion to cancel, modify or terminate the Contest. Further, Sponsor reserves the right, at its sole discretion, to disqualify any individual deemed to be (a) tampering or attempting to tamper with the entry process or the operation of the Contest or any Sponsor website; (b) violating the Submission Guidelines; (c) violating the terms of service, conditions of use and/or general rules or guidelines of any property or service, or (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

10. Miscellaneous. These Submission Guidelines and their performance will be binding on Participant and their heirs, administrators, executor, successors and assigns. The construction, validity, interpretation and enforceability of the Submission Guidelines will be governed by and construed in accordance with the internal laws of the State of New York without giving effect to any choice of law or conflict of law rules. Notwithstanding the foregoing, Participant acknowledges that Sponsor may nonetheless (1) seek to obtain injunctive or other equitable relief from a court to enforce the provisions of these Submission Guidelines and/or; (2) bring an action in court to protect or interpret any of Sponsor's purported intellectual property rights. These Submission Guidelines will not be assignable by Participant. Sponsor will have the unlimited right to assign these Submission Guidelines and the rights granted at any time, in whole or in part, to any party. Participant will execute any documents (after being afforded a reasonable opportunity to review and/or confirm the same) and do any other acts as may be reasonably required by Sponsor to further evidence or effectuate Sponsor’s rights as set forth in these Submission Guidelines and Participant appoints Sponsor as their attorney-in-fact (which appointment is irrevocable and coupled with an interest), with full power of substitution and delegation, but only to execute any and all such documents, or perform such acts, which Participant fails to execute (after being afforded a reasonable opportunity to review and/or confirm the same).

11. Sponsor: This Sweepstakes is sponsored by Kimberly-Clark Global Sales, LLC and is administrated by Mr. Youth, 75 Ninth Ave. 4th fl, New York, NY 10011.

12. Winners List. For the names of the winners, available after December 20th, 2008, send a self-addressed stamped envelope to: _Mr. Youth, Attn: Huggies Brand Winners, 75 9th Avenue, 4th Floor, NYC, NY 10009. Such requests must be received by 2/1/09.